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The Anthology of Bright Spots
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Noom

In Prevention

  • Noom is a digital (app for iOS and Android) DPP program featuring personal guidance from live coaches.
  • Users can choose plans focused on distinct goals, including weight loss, diabetes prevention, and – in the near future – hypertension.
  • Noom claims an average weight loss of 18 pounds, with significant loss sustained at 4 years.
  • The app markets to businesses/employers who are billed on an outcomes basis, paying only for participants who lose 5% of their body weight or more.
Noom is designed to adapt to each participant’s progress and experiences—goals are eased during difficult periods and advice is customized to anticipate upcoming challenges.
  • Summary
  • Why It Stands Out

Summary

Noom is an entirely app-based Diabetes Prevention Program (DPP) (available for iOS and Android) that delivers individual health and weight loss plans, including personal coaching.[1] Noom stands out for its measured, demonstrated outcomes, something that is rare among its peer app-based DPPs, most of which are relatively new. According to Noom’s website, participants lost an average of 18 pounds lost, with sustained weight loss for 4 years.[2] Additionally, sixty-four percent of participants lost at least 5% of their body weight,[3] the threshold for meaningful diabetes risk reduction according to the original DPP study. Noom is designed to adapt to each participant’s progress and experiences—goals are eased during difficult periods and advice is customized to anticipate upcoming challenges. Noom also offers programs goal-specific to different goals. In addition to its standard weight loss program, it offers a diabetes prevention-specific program that focuses its education on carbohydrates and their impact on insulin response.[4] In other words, Noom works to provide a diabetes-specific concept of healthy eating, delivered as an app-based DPP through regular lessons and coaching.​

Why It Stands Out

Noom distinguishes itself from many digital competitors by offering separate plans for people with different goals: one for weight loss and another more directly targeted at diabetes prevention (a third plan for hypertension is in the works).[5] In other words, Noom works to provide a general tool for healthier living as well as one customized for those at highest risk for diabetes. Improved understanding of risk-stratification in prediabetes could potentially be beneficial in maximizing Noom’s impact by determining who might be best directed to which program. Lastly, Noom charges based on outcomes for its diabetes-focused programs. Businesses that work with Noom will only pay for participants who demonstrate at least 5% weight loss.

  1. “Noom,” 2016, https://www.noom.com.
  2. Ibid.
  3. Ibid.
  4. Ibid.
  5. Ibid.

More Programs in Prevention

Skinny Gene Project

Skinny Gene offers an online DPP, a brick-and-mortar DPP, and community events like cooking classes for participants in San Diego County. The variety of options, whether online, in-person, or community-based, allow participants to choose the program that best fits their needs. DPP programs have a partnership with SideKick health, which provides mobile support and easy …

Solera

Solera operates an online network to connect eligible participants with the DPP program that best fits them based on health claims/EMR data and personal preferences. The Network includes hundreds of brick-and-mortar community partners, well-known weight-loss programs, and digital health programs. Solera submits and manages claims data, easing the burden for its partners. Solera’s value-based health …

Jamie’s Food Revolution

Spearheaded by British celebrity chef Jamie Oliver, Jamie’s Food Revolution has spurred national, coordinated nutrition movements in the UK, Canada, and Australia. The revolution’s six-point plan focuses on wide-sweeping changes for governments, schools, and individuals. The initiative includes a number of programs, including: Jamie’s Ministry of Food, which provides classes on cooking healthy meals; a …

View All Programs In Prevention

New York City, NY

https://www.noom.com/

Noom, Inc.

Online/App-Based/Digital

Innovator

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Insights

Prevention presents a massive opportunity to save both lives and money. In the United States, the direct costs of diabetes, not counting lost productivity and early death or disability, is nearing $200 billion per year, and growing fast.
  1. Remember metformin
    Read More
  2. Peer education and support help people engage with, and even accept, interventions. Successful programs regularly involve families and friends
    Read More
  3. The right partnerships are crucial, and they might not appear where you expect
    Read More

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